{"product_id":"emotional-design-why-we-love-or-hate-everyday-things-9780465051366","title":"Emotional Design: Why We Love (or Hate) Everyday Things","description":"\u003cb\u003e\"You'll never see housewares the same way again\" (Wired) \u003c\/b\u003e\u003cb\u003e- W\u003c\/b\u003e\u003cb\u003ehy attractive things work better and other crucial insights into human-centered design\u003c\/b\u003e \u003cbr\u003e Emotions are inseparable from how we humans think, choose, and act. In \u003ci\u003eEmotional Design, \u003c\/i\u003ecognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in \u003ci\u003eThe Design of Everyday Things, \u003c\/i\u003eNorman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Don Norman\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.20w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780465051366","brand":"Ripon Bookstore","offers":[{"title":"Paperback","offer_id":44148429160493,"sku":"9780465051366","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/0501\/1245\/files\/img_8803d4e7-0a07-4ef3-80fc-26664499c3e4.jpg?v=1757223690","url":"https:\/\/riponbookstore.com\/products\/emotional-design-why-we-love-or-hate-everyday-things-9780465051366","provider":"Ripon Bookstore","version":"1.0","type":"link"}