The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." - Mark Zuckerberg, CEO, Meta "Few people understand marketing and growth better than Alex." - Daniel Ek, CEO, Spotify
"Growth isn't chance - it's science, and Alex Schultz is its genius." - John A. List, author of
The Voltage Effect and
The Why Axis "Alex is the person I go to when I have a really hard growth question." - Sam Altman, CEO, OpenAI
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains -
Click Here is
the book you need to read if you want to grow your business.
Author: Alex Schultz
Binding Type: Hardcover
Publisher: Little, Brown Spark
Published: 10/07/2025
Pages: 400
ISBN: 9780316597593
About the AuthorAlex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world's largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007. In 2019, The Financial Times noted that "If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it." Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford.
