Meet moimoi! These playful creatures with high-contrast stripes were chosen by babies, for babies, at the University of Tokyo "Baby Lab." Their bold colors and silly sounds work like magic to grab Baby's attention.

Moimoi, Where Are You? continues the fun of Moimoi--Look at Me! with cutouts on every page that create a clever game of hide-and-seek. Yoo-hoo, moi moi? Peekaboo, moi moi!

Parents in Japan have purchased over 800,000 books, and swear that moimoi can even soothe a crying tot. Your newborn or toddler will love moimoi, too!

Author: Kazuo Hiraki
Binding Type: Board Book
Publisher: Experiment
Published: 09/02/2025
Series: Moimoi
Pages: 24
Weight: 0.55lbs
Size: 5.20h x 6.00w x 0.40d
ISBN: 9781615197828

About the Author
Dr. Kazuo Hiraki oversees the Hiraki Lab for baby studies at the University of Tokyo, where he measures babies' eye motion and brain activity to assess their development and self-awareness. He has coauthored four Moimoi series books in Japan.
Jun Ichihara has illustrated over 30 books for children, including Moimoi--Look at Me! and Moimoi, Where Are You?